De Beers turns to Oracle’s Tech to enhance customer shopping experience

Luxury retailer De Beers Jewellers is pursuing a modern approach with Oracle Xstore which will enhance its customers’ shopping experience. The company takes pride in offering beautiful gifts and peerless diamonds for key life moments. Each of its stores are equipped with the proprietary De Beers Iris technology that allows customers to see the unique aspects of their diamond through the eyes of an expert. With Oracle Point of Service, De Beers will further improve the in-store experience by empowering associates to engage customers throughout their purchase journey.

De Beers Group is an international corporation which specializes in diamond exploration, diamond mining, diamond retail, diamond trading and industrial diamond manufacturing sectors. The company is currently active in open-pit, large-scale alluvial, coastal and deep sea mining. It operates in 35 countries and mining takes place in Botswana, Namibia, South Africa, Canada and Australia. The company was founded in 1888 by British businessman Cecil Rhodes, who was financed by the South African diamond magnate Alfred Beit and the London-based N M Rothschild & Sons bank.In 1926, Ernest Oppenheimer, an immigrant to Britain and later South Africa who had earlier founded mining company Anglo American plc with American financier J.P. Morgan, was elected to the board of De Beers. He built and consolidated the company’s global monopoly over the diamond industry until his death in 1957.

The name ‘De Beers’ was derived from the two Dutch settlers, brothers Diederik Arnoldus De Beer (December 25, 1825 – 1878) and Johannes Nicolaas De Beer (December 6, 1830 – June 20, 1883), who owned a South African farm named Vooruitzicht (Dutch for “prospect” or “outlook”) near Zandfontein in the Boshof District of Orange Free State. After they discovered diamonds on their land, the increasing demands of the British government forced them to sell their farm on July 31, 1871, to merchant Alfred Johnson Ebden.  Vooruitzicht would become the site of the Big Hole and the De Beers mine, two successful diamond mines. Their name, which was given to one of the mines, subsequently became associated with the company

De Beers Diamond Jewellers (DBDJ) was established in 2001 as a 50:50 joint venture between The De Beers Group of Companies and LVMH, the French luxury goods company. The first De Beers boutique opened in 2002 on London’s Old Bond Street as the brand’s flagship store. Since then, stores have opened in various cities around the world. In March 2017, The De Beers Group of Companies acquired LVMH’s 50% shareholding in DBDJ and the new name De Beers Jewellers was unveiled. In 2018, De Beers became the first diamond company to announce that it would track its diamonds using blockchain technology.

The introduction of the Oracle Point of Service is another step toward a more modern way for customers to shop for their diamond gifts. Oracle Retail Xstore Office Cloud Service can centralize all back-office elements of store operations, eliminating the need for additional data center investment. This cloud service enables faster implementation timelines and creates a more responsive business model attuned to shifts in consumer preferences. Oracle Retail POS and Xstore are architected for global expansion, providing country-pack accelerators that help expedite international rollouts.

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