Louis Vuitton supports UNICEF with Silver Lockits designed by Virgil Abloh

The designer’s iconic chains make an appearance this time in silver, and are linked to a thicker colourful cord that comes with a padlock engraved with the LV charm.In continued support for its campaign with UNICEF, Louis Vuitton is committed to raising awareness and funds for UNICEF to support vulnerable children in need around the world.

Virgil Abloh is an American fashion designer, entrepreneur, artist, and DJ who has been the artistic director of Louis Vuitton’s men’s wear collection since March 2018. Abloh is also the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013.Based in Milan, Italy, the company was described by Abloh as “the gray area between black and white as the color off-white” to investors and fashion critics.During the launch of his brand, he received help from the New Guards Group, who also assisted many other designers and brands, such as Palm Angels, Heron Preston, and Marcelo Burlon.

Abloh’s brand led towards a widespread gain of attention for his apparel beginning in Paris, then expanding to China, Tokyo, Japan and the United States. The clothing line can be identified through its use of quotation marks, zip-ties, capital letters and barricade tape. He launched the company’s women’s wear line in 2014 and showed the collections at the Paris Fashion Week.

On March 25, 2018, Abloh was named artistic director of Louis Vuitton’s menswear ready wear line, marking him the first person of African descent to lead the brand’s menswear line, as well as one of the few black designers at the helm of a major French fashion house.Upon his acceptance of the position. Abloh has incorporated different elements of style, such as his quotation marks around certain words and putting it on different articles of clothing, and in this case different types of furniture. Abloh created a “Door Stop Interruption” on a chair by adding a doorstop on one of the chair legs to make it elevated. One of Abloh’s most popular items is the Frakta Bag. It is beige with the text “SCULPTURE” imprinted on the side.Virgil teamed up with SSENSE to release a workout collection on March 29, 2019 .

This collection contains a variety of workout clothes ranging from; matching leggings and sports bras, athletic sweaters and crop tops. This collection incorporates some of Virgil’s signature designs by including the Off-White yellow sign wrapping around the waist of the pants and bottom of the sports bras.Virgil also includes a three-dimensional addition of his four-way arrows, creating a cross, on the front of the tops and pants.

The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings. Created in 2016, it was chosen as a symbol of sealing one’s promise to help children at risk. The four Silver Lockit designs by Virgil Abloh retail at US$390, US$100 of which is donated to UNICEF.

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